Looking for a personal service that delivers results?
Hello – I’m Rob Stephens, a digital marketing consultant and freelance web/graphic designer.
I have over 15 years experience promoting brands online and creating successful design solutions.
- Why Digital Marketing?
- What is Digital Marketing?
- Return on Investment (ROI)
Why Digital Marketing?
Hiring a digital marketing consultant should be a priority for every business looking to take advantage of the massive shift in the way consumers consume content from offline to online. A digital marketer can find where your customers are online, engage with those customers and start relationships that build awareness of your brand as well as generate sales. Creating a brand presence is no longer an option only available for those with large marketing budgets.
Moving more of your marketing online means adapting your marketing efforts to the changing needs and habits of your customer. You should have a strong presence on tablets and smartphones and consider hiring a digital consultant who can help make sense of any analytical data to help you plan and implement your marketing budget in the most effective way. That’s why digital marketing can be such a powerful tool to manage and develop customer relationships.
What is Digital Marketing?
Successful digital marketing is a holistic combination of online medias working in harmony to promote your brand online and deliver a return on your marketing investment. These medias typically may include; graphic design and branding, SEO, web design, video marketing, email marketing and social media.
Typically, a digital marketing consultant will only offer consultancy and not the technical implementation of a service. I’m fortunate enough to be able to implement the marketing for my clients for all the services I offer, as well as provide advice. I mainly offer digital marketing throughout Manchester and Lancashire but thanks to the remote working opportunities the internet provides I can service clients throughout rest of the UK.
Benefits of Digital Marketing
The benefits of digital marketing over more traditional offline marketing include the ability to measure, test and track the analytics data from marketing campaigns allowing you to get a more accurate cost per lead for your marketing spend. You can then ask your digital marketing specialist to use this information to continually generate more powerful and targeted campaigns.
Due to the low cost of implementing your online marketing you can constantly test, measure and refine your marketing in real time to achieve the optimum marketing message. You can also achieve a level of national (or even global) exposure for your brand online that would be prohibitively expensive to do using traditional advertising methods.
Digital Marketing Strategy
An effective digital marketing strategy is an important bespoke marketing document that defines your exact business goals, objectives and needs. Your strategy should outline how all your online marketing channels will work in perfect synergy to achieve your marketing objectives. The strategy should demonstrate a deep understanding of your business, who your target audience is, and how any analytical data will be used.
A well written digital marketing strategy provides a clear focus and direction on where you currently are, and where you wish to be in future. It serves as an important benchmark to measure how successful your online efforts have been. Ask your digital marketing professional to put together a strategy to; define your target audience, define where your target audience can be found, the actions you would like them to take, and a set of key performance indicators (KPI’s) against which to measure the success of your strategy over a given time frame. You should also ensure everyone within your company is aware of the strategy and how it will be implemented alongside any current marketing priorities.
Digital Marketing Statistics
Did you know 80% of internet users own a smartphone? 78% of smartphone users access a retail site via a mobile app? Or 47% of internet users own a tablet device? The important takeaway here is that these devices are now used to purchase products and services as well as consume information. Therefore, it’s critical that your website is fully responsive (optimised for computers, laptops and smartphones) and you have a compelling brand presence that caters to the way people are accessing technology. Smart digital marketers are focussing more on web ux (user experience) which is geared towards how user-friendly a website is and how easy it is to access products or services.
As compelling as the stats are, it’s important to take action as soon as possible. A great place to start would be to talk to a freelance digital marketing consultant who can advise you on putting together a comprehensive strategic digital marketing strategy that is tailored to meet your specific business needs.
Digital Marketing ROI
Not only should your digital marketing consultant focus on delivering targeted traffic to your website but also on how many of the prospects turn into paying customers. Regular monthly meetings with your digital consultant are essential to keep track of what converts well and what needs improving upon. Every month, your digital consultant should provide jargon-free reports that are measured against a set of key performance indicators (KPI’s) that are clearly defined and evaluated.
Many business owners judge their Digital marketing roi based on how many people purchase their products or services. But you can also measure other call-to-action metrics such as getting customers to sign up to newletters, download product brochure pdfs, measure engagement of social media campaigns or how many people email or phone your sales department.
Customers | Conversions | Sales
What do you need help with?
Utilising years of online marketing experience, I can drive targeted traffic to your website from people who are specifically looking to buy your product or service.
I will look at how well your existing website is optimised to convert new site visitors. Then I will put together a plan to ensure your visitors are converted into repeat buying customers.
Once we have been running your digital campaign for a few months I will have access to a powerful set of data that I can then anaylse to target only the most lucrative sales opportunities.
Find out more about my services
Some of the exciting new services I now offer
Responsive Website Design
A responsive website will adapt or ‘respond’ to different screen sizes on various devices such as tables and smartphones, providing the user with the most optimal browsing experience no matter what media they are using. The way people are browsing the internet is changing extremely fast with *mobile traffic growing three times as fast as desktop traffic and mobile browsing usage set to grow by an astonishing 57% by 2019 (*cisco) so it’s vital your website performs equally well across all media.
“Globally, mobile data traffic will increase 10-fold between 2014 and 2019”
Rob has a broad understanding of online marketing, encompassing web design, SEO and social media. He is dedicated, hardworking and is always looking at new ways to drive traffic and create conversions. Both a contributor and a listener, Rob is a valuable addition to any team or project.Michael Sellars, Euroform Products Ltd
Rob has always responded quickly and will go the extra mile to ensure our demanding deadlines are met. With Rob’s support we have managed to grow our market share and have seen an improved ROI on our marketing efforts.Michael Bischof, Pentagon Sport Ltd
Designing a web site is alien to me but Rob really took the pain out of setting up what was for me an extremely important project. His understanding and pro-active willingness to review and make changes along with useful suggestions was fantastic.Susan Clarke, Lobortis
We used Rob again as he completed our last design job very well. Again we were not disappointed. Rob understood our communication need and was able to translate this clearly in the design produced. I would have no hesitation in recommending Rob for further design work. Thanks again!Hazel Adams, Achieve LifeStyles
Always very happy with work provided. Rob is easy to talk to and always on hand to answer any technical questions. Regular emails and phone calls with the same person made the work process a whole lot easier! Would highly recommend!Dave Hevicon, Esta Media Ltd
Work was of an excellent standard, I was delighted with the final product and it has made a significant impact on our profile as a school. Robert was a great guy who took a lot of pride in his work. He worked to the brief and tweaked the design to our specifications.Kira Buhler, Lancasterian School
Rob designed a promotional postcard for an exhibition for me. Having seen his design work I had no hesitation in hiring Rob to produce our first ever hard copy product catalogue. He provided excellent design options, managed the collation of information and sourced cost effective printing. He remained easy to work with throughout and I'm delighted with the finished product.Bill Quinn, Tonetech Ltd