Looking for a personal service that delivers results?
Hello, I’m Rob Stephens an experienced digital marketing consultant. I can help tell your story, design your brand and leverage digital marketing to grow your business.
Why Hire a Digital Marketing Consultant?
Hiring a digital marketing consultant should be a priority for every business owner looking to take advantage of the massive shift in the way consumers consume content from offline to online. I can take a fresh, impartial review of your current marketing to identify opportunities we can pursue. My focus is on results.
Utilising over 10 years agency experience, I take a holistic approach to digital marketing that starts with learning about your business goals. I then use a 3 step process, starting with identifying your ideal customer to developing a tailor-made strategy we can implement to grow your business.
One of the biggest challenges I find when offering my digital marketing services is clients may request a tactic-led solution. I don’t focus on short-term tactics. I deliver business solutions that provide long-term growth and success.
As well as consulting, I offer the technical implementation of the work to be carried out. If you prefer to control your marketing by keeping it in-house, I can provide mentoring to your staff and introduce proven processes they can follow.
Why not take advantage of my free digital marketing consultation to discover the possibilities you have for business growth.
What Is Digital Marketing?
A digital marketing consultant is a valued partner that works with you to create a strategy to achieve a particular outcome by enhancing your online presence to meet your business goals. I offer my clients the implementation and management of marketing campaigns, as well as consulting advice.
Once your goals have been identified, I can work with your existing digital assets or create new ones to add a fresh perspective to your marketing efforts. We will then discuss realistic and easy to measure metrics to track. I will then drive the strategy forward and manage all the work needed to be completed. I will provide a monthly report of the results so we can evaluate and adjust if necessary.
There are too many niches within digital marketing to cover, but examples include branding design, website design & development, technical SEO, SEM (paid advertising), content marketing, email marketing, video marketing, social media, analytics, webinars, lead captures and much more.
As a marketing expert, you can trust me to put together a team of specialists to deliver affordable solutions at a fraction of the cost for you to hire (and train) an in-house marketing team, freeing up your time to run and grow your business.
Successful digital marketing is a holistic combination of online medias working in harmony to promote your brand online and deliver a return on your marketing investment.
Benefits of Digital Marketing
The benefits of digital marketing over more traditional offline marketing include the ability to measure, test and track analytical data from marketing campaigns allowing you to get a more accurate cost per lead for your marketing spend.
Everything is trackable with digital, from brand mentions to Google’s custom campaigns that track which marketing channel is sending you traffic.
You can achieve a level of national (or even global) exposure for your brand online that would be prohibitively expensive using traditional advertising methods such as television, print and radio. Social Media allows you to engage and get instant feedback from your customers.
I can test, measure and refine your marketing based on live data, to deliver the optimum marketing message for that particular market segment. I can then personalise your messaging to your customer based on their preferences and interests.
Successful campaigns can be scaled up to reach a wider audience share and build customer relationships in real time while generating brand awareness. This ability to scale allows you to engage with customers that would normally be outside of your geographic area and compete with larger competitors.
Using analytical data, I can then show you how effective your campaigns have been and advise which marketing channels will bring the highest Return On Investment (ROI).
Digital Marketing Strategy
A well written digital marketing strategy provides a clear focus and direction on where you currently are and where you wish to be in the future starting with your short and long-term business goals.
After your goals have been identified, we can work backwards and identify all the projects that need completing and a deadline for completion.
I don’t sell cookie-cutter, one-size-fits-all services. I look at your business and analyse where you’re strong and where you’re weak. I then craft a bespoke strategy to achieve the desired outcome based on your business goals.
While I will be taking the lead in suggesting the most appropriate overall marketing strategy to pursue, it’s a collaborative process that you will contribute to and feel excited about undertaking.
Once complete, the final strategy will act as an important marketing document that defines your unique business goals and serves as an important benchmark in future, so we can measure how successful your online efforts have been.
The strategy will demonstrate a thorough understanding of your business, who your target audience is and will outline how all your online marketing channels will work in perfect synergy to achieve your marketing goals.
Digital Marketing Statistics
It’s no surprise that the growth of digital marketing is booming as these statistics show.
- 74% of online traffic in 2017 will be video-based
- 74% of users who watched an explainer video to learn more about a product or service subsequently bought it
- Email marketing is the #1 choice of marketers worldwide. With an ROI of around 4,300% email pays for itself
- Apart from websites (35%) email marketers drives the most ROI with 31% of marketers saying it is their strongest channel
- 67% more leads will be generated by companies with an active blog
As compelling as these stats are, it’s important to take action as soon as possible. Talk to me today about how you can make digital work for your business.
Source: freely.net
One of the more notable statistics to affect digital marketing is the way in which people consume content online.
-
- 80% of internet users own a smartphone
- 60% of online shoppers aged 18 to 24 will use only a smartphone to shop
- By 2019, mobile advertising will represent 72% of all US digital ad spending
- Mobile email opens have grown by 180% in the last 3 years
- 57% of users say they won’t recommend a business with a poorly designed mobile site
The important takeaway here is that these devices are now used to purchase products and services as well as consume information.
Therefore, it’s critical that your website is fully responsive (optimised for computers, laptops and smartphones).
Digital Marketing ROI
The main advantage of digital marketing is that everything is measurable. We can calculate Return On Investment (ROI) across all of your online channels.
Every month, I will compile a jargon-free report to measure against a set of Key Performance Indicators (KPI’s) that are defined and evaluated based on your short and long term marketing goals.
My report will track and monitor the results and effectiveness of campaigns using analytics. I will use insights from the report to make adjustments depending on what is working well and what would benefit from further improvement.
While ROI is the primary goal, it’s important to me that you are fully engaged in the overall marketing strategy and understand the logical reasoning behind it, not just the statistics.
Many business owners judge their digital marketing ROI based on conversion benchmarks such as traffic volume, cost per conversion and acquisition, keyword rankings, new/unique visitors, returning visitors and how long people spend on your site.
You can also calculate engagement metrics such as measuring how many customers sign up to newsletters, download product brochure pdfs, engage with social media campaigns or email your sales department.
3 Steps to online success
Digital Marketing doesn’t have to be complicated
STEP 1 – PLAN YOUR BRAND STRATEGY
Success online starts with identifying your ideal customer, designing your brand, crafting your unique story and explaining the benefits that make you the number one choice for your industry.
STEP 2 – YOUR ONLINE PRESENCE
I will develop a bespoke strategy based on your business goals to grow your brand online, engage with customers, attract new business and encourage repeat custom, even in a saturated marketplace.
STEP 3 – MARKETING AND ANALYTICS
Once we have been running your digital campaign for a few months, I can track the effectiveness of campaigns using powerful data analytics to target only the most lucrative sales opportunities.
