A common misconception a lot of people have with their digital marketing is to take a ‘tactic-driven’ approach to their online marketing.
"Digital Marketing doesn’t have to be complicated"
3 Steps To Digital Marketing Success
You can write content, Tweet or blast out emails all day long but unless you have a solid business offering, strategy, and digital marketing process you won’t achieve great results.
Brands that succeed online pursue a ‘solution-driven’ approach then use marketing tactics as tools to promote the solution to prospective customers.
A skilled digital marketer is similar to an honest scientist. You have an idea of the solution you want to achieve; then a strategy is produced based on information you have and the desired outcome.
You then test your hypothesis and analyse the data-led results. You make decisions on how to move forward based on the data and further refine your strategy to achieve the desired solution.
Step 1 – Plan Your Brand Strategy
Step 2 – Your Online Presence
Step 3 – Marketing And Analytics
Would you like a FREE 1-to-1 Digital Marketing Consultation?
With an experienced digital marketing consultant
I’m not here to sell you on a particular service. I’m looking to partner and work closely with you to discover your specific business needs and deliver a solution to help you succeed online.
If we’re a good fit, I would like to offer you a FREE 1-to-1 Digital Marketing strategy session.
During our consultation, I can tailor specific and meaningful advice to meet your exact needs and develop an in-depth digital marketing strategy that will outline how you can achieve your business goals.
We will delve deep into your marketing wants, needs and desires.
You can expect to improve your online skills in key strategic business areas, understand where you are positioned in the market and what is the best direction for you to move forward.
We can look at which channels are better to allocate to your marketing spend, how to increase conversion rates and how to generate a worthwhile return on paid advertising.
Areas we can cover:
- Budgeting and strategy
- Market potential and ROI feasibility
- Increasing online sales/enquiries
- Growing brand awareness
The final strategy will help you to understand the key problems and issues your business is having online and provide you with realistic, professional solutions you can use.
What my clients say
Rob has a broad understanding of online marketing, encompassing web design, SEO and social media. He is dedicated, hardworking and is always looking at new ways to drive traffic and create conversions. Both a contributor and a listener, Rob is a valuable addition to any team or project.Michael SellarsHead of Online Marketing, CMS Danskin Acoustics
Rob has always responded quickly and will go the extra mile to ensure our demanding deadlines are met. With Rob’s support we have managed to grow our market share and have seen an improved ROI on our marketing efforts.Michael BischofManaging Director, Pentagon Play
Rob is one of a kind. He is one of those digital marketing professionals that is ready to do whatever it takes to go the extra mile. He is very demanding with himself and very focused with great attention to detail. Rob keeps up-to-date with industry changes and in some areas is entirely self taught.Mário CastroDigital Business & eCommerce Consultant
Rob has a very unique skillset which combines design and organic marketing concepts. Rob is very pro-active and excels in any autonomous roles. He carries out projects with precision and always meet deadlines. He understands aspects of online organic marketing as well as the technical side of SEO.Shaun MengellaLimitless Digital Group
Rob excelled in his role as Senior Designer at 3BM Studio and was an integral member of the team. He can project manage work from start to finish, understand set briefs and produce creative concepts to deliver design solutions against tight deadlines.Damien HarrisCreative Director 3BM Studio
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